CREATIVE DIRECTION
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THE Vodka

STOLI • CREATIVE DIRECTION
US Brand Positioning and digital Campaign

 

To cement Stoli’s new brand positioning: THE VODKA, we created a film that exuded the mix of quality, boldness and lifestyle that the brand itself represents. Shot over three days in Mexico city, this film set the bar for how the brand presented itself.

 

STOLI.COM

 

Stoli also wanted a website to reflect the new positioning: THE VODKA. We conceived and designed a brand website that brought all of Stoli’s values and products and history and stories into one beautiful place. Treating it as the notional store-front for the brand it was stylish and premium and painstakingly considered for a seamless user experience. We also conceived a mobile application that offered inspiration for drinkers to mix Stoli cocktails.