Stoli is the bartender’s choice when it comes to crafting a tasty summer cocktail. Stoli felt that, as long as young male drinkers could be liberated from the social norms that dictate what they should drink, they could be inspired to order something really tasty instead: a Stoli cocktail. So, Drink What You Want was born - a summer rally cry to men all across the USA, to eschew smokey whiskies and heady rums, gassy lager and boutique IPAs in favor of refreshment and flavor. A series of tongue-in-cheek online videos spread the word that men should not be afraid to drink what they want - especially if that drink had Stoli Vodka in it.
