Seize Glory

Working with Amsterdam-based creative agency: We Are Pi, we designed, shot, animated and developed an interactive film to launch Under Armor’s new home kit for North London football giants: Spurs. The experience plays out like a heroic launch film, challenging the players to Seize Glory while the fibers of the new shirt enwrap them. The unique aspect is that the threads are made of real messages of encouragement, tweeted by actual fans and you can add yours, rendered in realtime with webGL, seamlessly into the film, simultaneously tweeting the message to the public.