HANDS-ON CREATIVE DIRECTOR WITH A BACKGROUND IN DESIGN AND ART DIRECTION. AVAILABLE FOR FREELANCE PROJECTS AND CONSULTATION.
DISPATCHES
UBER
DRIVING HOME FOR XMAS
I made some new friends at Uber’s recently noiminated ‘Best Internal Agency’. Over many hot summer weeks we thought about the chillier Christmas season and how to show up - as a brand that ALWAYS shows up, no matter what.
WIEDEN + KENNEDY AMSTERDAM
CHOO CHOO
A fun brief with my friends at W+K Amsterdam and their client, UK booking platform: Train Line. The task was to figure out how to make the most of the busiest day for train travel in the UK (the last friday before Christmas, in case you were wondering). We developed a really fun and meaningful way of claiming the day and giving Trainline a super high-vis annual ‘moment’.
72&SUNNY AMSTERDAM
WIN!
In December, together with the stellar team at 72 & Sunny Amsterdam, we snagged a brace of new business wins. One was for leading online gaming company, Midnite. I sadly won’t be seeing this one through to fruition but it is in some very capable hands and I can’t wait to see how it turns out. Spoiler: it may feature gnarly throbbing body parts.
72&SUNNY AMSTERDAM
WIN WIN!
In parallel with the Midnite pitch we also scored a massive scoop by bringing in the Foot Locker EMEA business with an idea that really I can’t wait to see brought to life. Fun times at 72 & Sunny - lots of exciting stuff happening there.
ACE OF HEARTS
HOT HOT HOT
At the start of June, I got the chance to help out a creative agency in London that was so new it didn’t have a name yet. In a whirlwind two months, we pitched three pieces of new business and produced work for one of the UK’s most loved brands. And they picked a name.
WIEDEN + KENNEDY AMSTERDAM
BIG BANG
A campaign starring one of the world’s wealthiest animals. That’s what we created to celebrate the 20th Anniversary of Hublot’s most iconic watch, the Big Bang. Featuring Choupette (the late Karl Largerfeld’s cat), we introduced LVMH’s enfant terrible of the luxury watch world, to the world of TikTok and Instagram.
WIEDEN + KENNEDY AMSTERDAM
THIS IS LIVING
For me, Corona is a beer you can taste without drinking. It’s the ocean, beaches and summer. So it was a pleasure to join the team at W+K Amsterdam in the midst of a Dutch winter to develop a platform that celebrates the brand’s 100 year anniversary. The work became an integrated campaign featuring this film by Daniel Wolfe.
DDB BERLIN
VW
I was invited by DDB Berlin to join a team of senior creatives from all over the world, to redefine the Volkswagen brand. Platform building for a beloved but troubled brand, during a precarious time for the German automotive industry was a hefty challenge but a fun one. Vroom vrooom!
WIEDEN + KENNEDY AMSTERDAM
LOST FILE DILEMMA
No more searching for lost files! With the AI-powered Galaxy Book4 Edge, just ask and it will find. A film seasoned with a dash of Severance and a sprinkle of Twin Peaks, bringing to life an everyday nightmare and one of Samsung’s newest AI features. Made with W+K Ams. Watch here.