This is a blog of work. You can use it to keep tabs on me. If there’s anything you want to know more about, get in touch, I’ll happily tell you alllll about it…
JUN25 - AUG25
HOT HOT HOT
At the start of June, I got the chance to help out a creative agency in London that was so new it didn’t have a name yet. In a whirlwind two months, we pitched three pieces of new business and produced work for one of the UK’s most loved brands. And they picked a name.
OCT24 - APR25
BIG BANG
A campaign starring one of the world’s wealthiest animals. That’s what we created to celebrate the 20th Anniversary of Hublot’s most iconic watch, the Big Bang. Featuring Choupette (the late Karl Largerfeld’s cat), we introduced LVMH’s enfant terrible of the luxury watch world, to the world of TikTok and Instagram.
OCT24 - APR25
THIS IS LIVING
For me, Corona is a beer you can taste without drinking. It’s the ocean, beaches and summer. So it was a pleasure to join the team at W+K Amsterdam in the midst of a Dutch winter to develop a platform that celebrates the brand’s 100 year anniversary. The work became an integrated campaign featuring this film by Daniel Wolfe.
JUL24 - SEP24
VW
I was invited by DDB Berlin to join a team of senior creatives from all over the world, to redefine the Volkswagen brand. Platform building for a beloved but troubled brand, during a precarious time for the German automotive industry was a hefty challenge but a fun one. Vroom vrooom!
JAN24 - JUN24
BOOK4 EDGE
No more searching for lost files! With the AI-powered Galaxy Book4 Edge, just ask and it will find. A film seasoned with a dash of Severance and a sprinkle of Twin Peaks, bringing to life an everyday nightmare and one of Samsung’s newest AI features. Made with W+K Ams. Watch here.
AUG23 - NOV23
PITCH SEASON!
As summer gave way to Autumn I suddenly found myself back at W+K and wrangling FOUR simultaneous pitches - guiding creative teams on three big tech challenges and some more Olympics fun.