OREO wanted a sales boost over the holiday period. We proposed a way for OREO fans to create custom packs and send them as gifts - taking the spirit of Wonderfilled and turning it into a product for the first time. Colorfilled was a digital experience that allowed cookie-lovers fans to choose between custom black and white artwork by well-known artists Jeremyville and Timothy Goodman, then add color, holiday tickets and a sweet message and have the pack sent directly to a loved one (or themselves). We designed the User Experience and the Interface, oversaw sound design and development from beginning to end. The result was a sales success that went on to be recreated in multiple global markets.
RESULTS: 11.5M impressions on Instagram. 25M impressions on Twitter. 50.6M Impressions on Facebook. An average session duration of 3.54 minutes. 1.44% bounce rate (compared to 41-55% average).
