There is an inherent challenge in trying to launch fragrances online: you can't smell them. So, in launching the new male fragrance from HUGO, we attempted to capture the conceptual essence: seeing things from new angles and perspectives. Working with video artist, Marco Brambilla we developed a unique interactive narrative, controlled by literally watching from different angles. ‘KINO’ quickly became the most successful digital activation for any P&G fragrance brand, with close to a million interactions in it’s first month.
CREATIVE DIRECTION
CREATIVE DIRECTION