JULY 2024 - SEPTEMBER 2024
REDEFINING VW
I was invited by DDB Berlin to join a team of senior creatives from all over the world, to redefine the Volkswagen brand. Platform building for a beloved but troubled brand, during a precarious time for the German automotive industry was a hefty challenge but a fun one. Vroom vrooom!
JANUARY 2024 - JUNE 2024
BOOK4 EDGE
No more searching for lost files! With the AI-powered Galaxy Book4 Edge, just ask and it will find. A film seasoned with a dash of Severance and a sprinkle of Twin Peaks, bringing to life an everyday nightmare and one of Samsung’s newest AI features. Made with W+K Ams. Watch here.
AUGUST 2023 - NOVEMBER 2023
PITCH SEASON
As summer gave way to Autumn I suddenly found myself elbow-deep in FOUR simultaneous pitches. I came back to W+K to help guide creative teams on three big tech challenges and some more Olympics fun.
JUNE 2023 - AUGUST 2023
Z FLIP 5
Back at W+K Amsterdam with team Samsung, this time to oversee the post production for the launch of their foldable Z Flip 5 phone. Playing around a remix of the Pussycat Dolls hit ‘Don’t Cha?’, I can now add that to an ever growing list of songs I can never hear again. Watch here.
FEBRUARY 2023 - APRIL 2023
PARIS 24
I joined W+K’s VISA team to pitch for an opportunity to build their presence at the Paris Games. We won(!), and proceeded to conceive an overarching platform, visual identity, hero film, various ground-level activations and a number of social content streams that would lead up to, during the beyond The Games.
OCTOBER 2022 - FEBRUARY 2023
GALAXY S23 ULTRA
APRIL 2022 - OCTOBER 2022
CROSS BORDER
I led the VISA team at W+K to bring some fun and charm back to a brand that had become too reliant on banners and billboards. A series of films and social activations accompanied by a massive global toolkit achieved this while not letting needle slip on effectiveness. Watch the films here, here & here.
OCTOBER 2021 - APRIL 2022
GALAXY A
Adults don’t always get what the younger gen are doing on their phones. Leading the Samsung creative team at W+K Amsterdam, we developed a creative platform with a series of films and social content that revealed why they need all the phone’s awesome features. Watch the 15” films here, here, here, here, here and here.
SEPTEMBER 2020 - JULY 2021
LYNK & CO
When better to launch a new automotive brand than in the middle of a global pandemic? Working directly with Gothenburg-based Lynk & Co, our small team designed a strategic and creative platform to underpin a raft of content to help disrupt the car industry in Europe - watch the film here.
SEPTEMBER 2020
BARBIE
Promoting imaginative play for girls and boys is something I can buy into, as is a sustainability push by a brand known for plastic, so I was pleased to be Invited by 180 LA to help them pitch for Hasbro’s favourite play thing: Barbie.
AUGUST 2020
ARLA
In the midst of all the bad stuff, you can’t forget dairy. Award-winning Amsterdam agency Being There invited me to help them refresh the master brand in Germany and across Europe.
APRIL 2020
AYE CORONA!
AND LO…. Corona did strike and all freelancers were struck down. I am currently AVAILABLE for remote collaborations and Zoom chats!
Wash hands and send me a mail!
NOV 2019 - APRIL 2020
DAS FACEBOOK
Getting the Germans to do more Facebooking, that’s what I’ve been working on with W+K Amsterdam for the past few months. The work is looking nice, I hope Corona permits it to reach your eyeballs one day.
AUG - NOV 2019
NIKE GERMANY
I joined the Nike team at W+K Amsterdam to help with a huge brand initiative, wedging Nike right into the German sports/fashion mix between incumbents Adidas & Puma. Dozens of German athletes united to deliver an inclusivity message just as the world celebrated the 30th anniversary of the Wall coming down. Anthem here.
JULY - AUG 2019
SCIENCE OF SOFT
Fresh off the boat from the US I had the opportunity to get together with old friend ASICS. Teaming-up with the folk at agency, Like Friends, we developed an integrated product campaign focusing on the intersection of performance technology and lifestyle. More here.