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Happenings
JANUARY 2024 - JUNE 2024
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BOOK4 EDGE
No more searching for lost files! With the AI-powered Galaxy Book4 Edge, just ask and it will find. A film seasoned with a dash of Severance and a sprinkle of Twin Peaks, bringing to life an everyday nightmare and one of Samsung’s newest AI features. Made with W+K Ams.
AUGUST 2023 - NOVEMBER 2023
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PITCH SEASON
As summer gave way to Autumn I suddenly found myself elbow-deep in FOUR simultaneous pitches. I came back to W+K to help guide creative teams on three big tech challenges and some more Olympics fun.
JUNE 2023 - AUGUST 2023
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Z FLIP 5
Back at W+K Amsterdam with team Samsung, this time to oversee the post production for the launch of their foldable Z Flip 5 phone. Playing around a remix of the Pussycat Dolls hit ‘Don’t Cha?’, I can now add that to an ever growing list of songs I can never hear again.
FEBRUARY 2023 - APRIL 2023
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PARIS 24
I joined W+K’s VISA team to pitch for an opportunity to build their presence at the Paris Games. We won(!), and proceeded to conceive an overarching platform, visual identity, hero film, various ground-level activations and a number of social content streams that would lead up to, during the beyond The Games.
OCTOBER 2022 - FEBRUARY 2023
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GALAXY S23 ULTRA
I climbed back onboard the good-ship Samsung to help oversee the production of two hero films and a bunch of short format pieces that would launch their flagship phone in time for their big keynote event in Jan 23. It was a busy Christmas!
APRIL 2022 - OCTOBER 2022
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CROSS BORDER
I lead the VISA team at W+K to bring some fun and charm back to a brand that had become too reliant on banners and billboards. A series of films and social activations accompanied by a massive global toolkit achieved this while not letting needle slip on effectiveness.
OCTOBER 2021 - APRIL 2022
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GALAXY A
Adults don’t always get what the younger gen are doing on their phones. Leading the Samsung creative team at W+K Amsterdam, we developed a creative platform with a series of films and social content that revealed why they need all the phone’s awesome features.
SEPTEMBER 2020 - JULY 2021
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LYNK & CO
When better to launch a new automotive brand than in the middle of a global pandemic? Working directly with Gothenburg-based Lynk & Co, our small team designed a strategic and creative platform to underpin a raft of content to help disrupt the car industry in Europe - watch the film here.
SEPTEMBER 2020
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BARBIE
Promoting imaginative play for girls and boys is something I can buy into, as is a sustainability push by a brand known for plastic, so I was pleased to be Invited by 180 LA to help them pitch for Hasbro’s favourite play thing: Barbie.
AUGUST 2020
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ARLA
In the midst of all the bad stuff, you can’t forget dairy. Award-winning Amsterdam agency Being There invited me to help them refresh the master brand in Germany and across Europe.
APRIL 2020
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AYE CORONA!
AND LO…. Corona did strike and all freelancers were struck down. I am currently AVAILABLE for remote collaborations and Zoom chats!
Wash hands and send me a mail!
NOV 2019 - APRIL 2020
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DAS FACEBOOK
Getting the Germans to do more Facebooking, that’s what I’ve been working on with W+K Amsterdam for the past few months. The work is looking nice, I hope Corona permits it to reach your eyeballs one day.
AUG - NOV 2019
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NIKE GERMANY
I joined the Nike team at W+K Amsterdam to help with a huge brand initiative, wedging Nike right into the German sports/fashion mix between incumbents Adidas & Puma. Dozens of German athletes united to deliver an inclusivity message just as the world celebrated the 30th anniversary of the Wall coming down. Anthem here.
JULY - AUG 2019
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SCIENCE OF SOFT
Fresh off the boat from the US I had the opportunity to get together with old friend ASICS. Teaming-up with the folk at agency, Like Friends, we developed an integrated product campaign focusing on the intersection of performance technology and lifestyle. More here.